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Wednesday, May 07, 2008
Press Release

MARKETING AND BUSINESS DEVELOPMENT APPOINTMENTS AT HATTELAND DISPLAY
External hire and internal promotion as Hatteland Display continues structured growth plan


image Hatteland Display has appointed Eva Svendsen Strand as its new Marketing Manager based at the company's Nedre Vats, Norway headquarters. Eva joins the leading maritime display and computer manufacturer following the internal promotion of Marketing Director Goetz Vogelmann, who as of January 2008 became VP of Business Development, working from the Hatteland Display GmbH office in Frankfurt, Germany.

These appointments take place as Hatteland Display continues to invest in its manufacturing capabilities, product offering and organisational structure following the acquisition of the company by Ferd Private Equity Fund II on 27 March 2007. Recent changes include the addition of line manufacturing capabilities and advanced R&D and testing facilities in order to ensure the company's ability to deliver as the market leader in the field of marine displays and computers.

Eva joins Hatteland Display following ten years in the electronics distribution business with Arrow Electronics UK and Nordic, and will initially be responsible for developing and implementing a new corporate and product branding plan and establishing vehicles for communication both internal and external. Eva's broad career in marketing also saw her perform a Product Manager's role at L'oreal Paris, where she was responsible for developing marketing campaigns for new and existing products.

"I'm delighted to be working for an R&D driven company that is already in a very strong market position," comments Eva. "The branding challenges at Hatteland Display are particularly exciting and the company is facing impressive international marketing opportunities that I am looking forward to being a part of."

New VP of Business Development, Goetz Vogelmann has been with Hatteland Display for six years, having joined the company after five years at LCD manufacturer Fujitsu Microelectronics Europe. His vast experience in the world of display technology manufacture, sales and marketing has helped Hatteland Display to maintain its position as a technology driven leading player in the marine and naval sectors. His new role will enable the company to focus on the growing opportunities in the industry, and specific geographical sectors.

"There are a number of emerging and established markets that we will be concentrating on as part of our continuing plan of structured growth," says Goetz. "These include the Naval and yachting markets in addition to major shipbuilding regions such as Korea, China and Japan. This is an exciting time for Hatteland Display and these new appointments will enable us to better focus our marketing and business development activities."

Ends.

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About Hatteland Display
Hatteland Display manufactures high quality marine monitors and computers. Its products are used by system integrators and can be found on all vessel types, all over the world. The company prides itself on quality, and boasts multiple Type Approvals across all of its products. More information available at www.hatteland-display.com.

Media Enquiries from Hatteland Display
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Eva Svendsen Strand
Marketing Manager

Tel: +47 5276 3763 (Norway)
Fax: +47 5276 5444
Email: eva.svendsen.strand@hatteland.com
www.hatteland-display.com
Media Enquiries from Saltwater Public Relations
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Saul Trewern
Technical Account Manager

Tel: +44 (0)1202 669244 (UK)
Fax: +44 (0) 1202 672221 (UK)
Email: saul.trewern@saltwatercoms.com
www.saltwaterpr.com
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Hatteland Display AS
Åmsosen, N-5578 Nedre Vats, Norway
Tel: (+47) 5276 3700 - Fax: (+47) 5276 5444
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