Tuesday, April 10, 2012
Press Release

Hatteland Display appoints new sales agent in China

Hatteland Display (HD), the leading technology provider of specialized display and computer products to the international maritime and industrial market, has appointed Alphatron Trading (Shanghai) Co.,Ltd. as its sales agent in China.

The company will act as the support office for customers in China in addition to providing sales facilities for all HD products.

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''With the strength and well established operations of Alphatron Trading and its expertise in the Maritime business, we believe that this partnership will be a positive one for a successful expansion of business for Hatteland Display products into China.

Hatteland Display's Computer and Display products are well known for their high quality, reliability and competitiveness. The introduction of a new product range (Series X) in spring of 2012, in particular enhances the product offering for current and new markets.

We are looking forward to much better support for our customers in the region going forward''
, says Goetz Vogelmann, Sales Director CEE & ASIA of Hatteland Display.

''Hatteland Display is a premium brand in Computer and Display for the Marine and Industrial market. There is good potential in China and we eagerly anticipate its success'', says Anne Tan, General Manager of Alphatron Trading.

--- About Hatteland Display ---
Hatteland Display is the leading technology provider of specialized display and computer products, delivering high quality, unique and customized solutions to the international maritime and industrial markets. The company represents innovation and quality to the system integrators world wide. Effective quality assurance and investment in sophisticated in-house manufacturing methods and facilities enable us to deliver Type Approved and Mil tested products. Our customer oriented approach, technical knowledge and dedication to R&D, make us a trusted and preferred supplier of approved solutions, which are backed up by a strong service network.

--- About Alphatron Trading ---
Alphatron Trading Shanghai Co., Ltd is the leading distributor of marine electronic components and sub-systems in China.

--- Media Enquiries from Hatteland Display---
Lars Skjelbred-Eriksen
Vice President Sales & Marketing
Contact: +47 9133 2447
e-mail: lse@hatteland-display.com

Hatteland Display AS
Åmsosen, N-5578 Nedre Vats, Norway
Tel: (+47) 4814 2200 - Fax: (+47) 5276 5444
www.hatteland-display.com - mail@hatteland-display.com

Information, pictures, illustrations and content may not, in whole or in part, be copied, photocopied, reproduced, translated or reduced to any electronic medium or machine-readable form from this document without the prior written consent of Hatteland Display AS. The products may not be copied or duplicated in any way.